When an idea for a shoot is conceptualised, a mood board is actioned and the deliverables are scoped out, there is a final execution that is undoubtably the most notable factor. However, the organic and natural moments that lead into that final 'capture', are missed.
I have always found that the truest embodiment of a concept is found in all the moving parts of a shoot... a behind the scenes look at a campaign. Where we all fuse, from behind the lens.
Let us give you that insight from our latest campaign.
Shot by the amazing; Ricardo Jose Guzman