You'll need to allow us that grammatical and bilingual sprain in the title of this blog; 'She is, Lei è'. As the Italian phrase translates to; She is - we are essentially just saying; "She is, She is". Let me explain...
For us, the Italian phrase Lei è has been given some heavy lifting within our brand. From classifying the unique characteristics of 'her' within our collections or on how to choose the right coloured gemstone, 'She is, Sapphire'.
So, the 'She is, Lei è' - refers to this campaign in its entirety. This shoot truly encompasses our label and how we want to be seen and felt, in the most perfect way. From the pronounced details, to the delicate nuances - there is a beautiful and unique 'face' now hitched to Lei è.
This campaign is, Lei è.
Just one humble year into our journey with Lei è, I am are super excited to be able to show you our first campaign. Look, if this is 'Campaign One'... you'll want to hang out a while and see what's coming down the line.
The Lei é jewellery designs used in this shoot were;
- A freeform cut peach/pink tourmaline, in 18ct rose gold with a hidden halo
- Asymmetrical two stone design, with a champagne zircon and white diamond. In 18ct Yellow
- Kite sapphire with a crown cluster of pear and round white diamonds
- A unique parallelogram, two tone dark blue sapphire with a pavè band of white diamonds
Dress / @Christie Nicole Bridal
Venue / The Old Clare Hotel
Florist / Clementine Posy