Naming a campaign is always an odd thing. You are thinking, 'what do we want this to say about the campaign?'. Or similarly when naming a brand, 'how do we want to be perceived?'.
There is an element of lazy branding with a lot of 'naming'. In many cases, this becomes the result rather than a goal. I feel like a brand name should be something you earn, over time, after you've shown who you are, your values, the promises you've kept with your customers.
Alike with this campaign, this should leave you all feeling 'some sort of way', and I want you to let us know. Because this is one of the main strokes that we'll paint over time whilst building this brand image of Lei è.
The Lei é jewellery designs used in this shoot were;
- A freeform cut bi-colour tourmaline, in 18ct rose gold with an asymmetrical cluster
- Three stone of Spinel, with teal emerald cut and half moon cut grey spinels
- Off-centred large eternity wedding band
Model / Nicole Fisher
Photography / Rachel Carroll
Dress / l'eto Bridal
Floral / The Lillipillian
A special thanks to the whole team that helped put this shoot together.