"By the sea..." they'd probably call it.

Naming a campaign is always an odd thing. You are thinking, 'what do we want this to say about the campaign?'. Or similarly when naming a brand, 'how do we want to be perceived?'.

There is an element of lazy branding with a lot of 'naming'. In many cases, this becomes the result rather than a goal. I feel like a brand name should be something you earn, over time, after you've shown who you are, your values, the promises you've kept with your customers.

Alike with this campaign, this should leave you all feeling 'some sort of way', and I want you to let us know. Because this is one of the main strokes that we'll paint over time whilst building this brand image of Lei è.

She is...

When you have the eye of Rachel Carroll capturing the beautiful Nicole Fisher, we could leave the name of this campaign as, "Campaign Two"...